Promoting your business online has become a must nowadays due to the expansion of the Internet. If you have a small business, it is imperative to learn and to apply several marketing tips in order to enhance its promotion. Just because you don’t have a large budget for marketing and advertising doesn’t really mean you need to relax and suppress all your marketing efforts. The fact is that there are many methods you can use for free to connect with the existing customers and also to attract new ones. Some of the best marketing strategies that are extremely helpful to promote your business online are listed below.
A Simple Website
It’s not necessary to pay hundreds of dollars for a professionally made website, especially if you own a small business that targets a small niche. There are hundreds of online services which guides you on how to create your own site. Squidoo, Weebly or BlinkWeb allow each user nowadays to create his own simple and functional site for free. A website is the main connection between you and your potential customers.
Make use of all San Diego SEO promotion tools, because they are free. In addition to blogging, take some time to submit your site to as many free directories as you can. Angie’s List, YellowPages.com or MerchantCircle are just a few out of thousands online business directories that allow you to list your business for free. Add your website’s url, your blog’s url, a map and a few contact numbers. Doing this will increase your chances to be found by nowadays’ savvy customers.
Connect Through Email
Use your customer’s contact details in your benefit. An email newsletter is probably the best way to connect with your existing customers and to promote your products or services. As a signature add your website. You can also add some links in each newsletter to a video you’ve created or to a directory where your customers can review your business. Remember that email is a powerful marketing tool, very useful to increase your company’s image.
The importance of social media nowadays is indisputable. If you want to grow your business and attract more customers then promote it on FaceBook, Twitter, Youtube and StumbleUpon just to name a few.